Academic Study Examines Warning Signs at Pedestrian Crossings

An academic study, titled “A Study of Effectiveness of Midblock Pedestrian Crossings: Analyzing a Selection of High-Visibility Warning Signs,” has been published in the “Interdisciplinary Journal of Wayfinding and Signage,” which is the bi-annual journal created by the Academic Advisory Council for Signage Research and Education, a 501(3)c, not-for-profit organization that focuses on providing independent thought leadership to advance the knowledge base that impacts on-premise signage.

The study’s abstract states: “The purpose of this paper is to examine a selection of different high-visibility pedestrian warning signs at midblock crossings and summarize the most effective options, where effectiveness is measured by pedestrian safety. Four locations are observed. Effectiveness is measured by the vehicle yield percentage, the pedestrian conflicts, and pedestrian wait time. The findings largely concur with previous literature, concluding that speed and road width are important factors in determining a driver’s likeliness to yield. This paper also hypothesizes that signage on both sides of the roadway and overhead signage also makes a positive visibility impact.”

To read the entire study online, go to

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Posted in Academic Advisory Council for Signage Research and Education, Blog: Rhetorical, Visibility and Legibility, Wayfinding.