What’s Your Signage? (2004)

How On-Premise Signs Help Small Businesses Tap into a Hidden Profit Center A handbook developed by The New York State Small Business Development Center and the Signage Foundation for Communications Excellence. Download What’s Your Signage?

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Hacking of Electronic Billboards Reported in Augusta, Georgia

An electronic billboard owned by Be Still Displays was hacked on the night of January 28, 2017 on the main thoroughfare of Washington Road in Augusta, Georgia. A similar hacking occurred in Atlanta in 2015. As of Monday, January 31, neither the display owner, Chris Withers, nor the Richmond Count Sheriff’s Office, could explain how the […]

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What Types of Signs are Most Commonly Used?

A significant way to divide the sign industry is into “electric” signs (which have internal illumination) and “commercial” signs, which are non-illuminated. For approximately three decades, a trade journal for the sign industry, Signs of the Times, conducted surveys of sign companies as to how their businesses were faring. These were called State of the […]

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What are Some Guidelines for Electronic Message Center Resolution?

A critical aspect of any sign is viewing distance. The appropriate amount of detail varies greatly, depending on the distance from which the sign will be viewed. In digital printing, this “resolution” is determined by “dots per inch,” or DPI. The more closely an image will be viewed, the higher its resolution needs to be, […]

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Magazine Surveys Shows Positive Growth for Sign Industry

The annual State of the Industry Report, with regard to internally illuminated signs (cabinet signs, channel letters, outline lighting, etc.), conducted by Signs of the Times magazine, showed positive results for 2014 and a prediction of continued growth for 2015. 80% of the respondents said their sales volume increased from 2013 to 2014. Less than 7% […]

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ISA Sign Expo Attendance is Second Highest Ever

The International Sign Association Sign Expo, held April 21-23, 2016 in Orlando, Florida, attracted more than 20,000 attendees, the association reports, which makes it the second-largest show in ISA history, and the largest ever held in Orlando. For nearly two decades, the Sign Expo has alternated between Orlando and Las Vegas, and the latter show […]

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Texas A&M Study Shows No Correlation Between EMCs and Traffic Accidents

In 2012, Texas A&M University’s Texas Transportation Institute conducted a study to see if electronic message centers (EMCs) cause traffic accidents. Research included data from the Federal Highway Administration’s (FHWA) own Highway Safety Information System (HSIS), a comprehensive database of traffic-accident records from several states. Researchers identified 135 cites in which EMCs had recently been […]

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How Can the Value of an On-Premise Sign Be Calculated?

Richard Bass is a certified appraiser in Sarasota, Florida. During his more than 30 years in business, he has testified in court as to how a sign’s value can be appraised. In a presentation for The Signage Foundation, Bass outline three case histories where the absence of a sign could be measured economically. Planners, Signs […]

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Penn State Study Provides Optimum Lighting Levels

Illuminating signs, including electronic message centers (EMCs), at inappropriate lighting levels hurts everyone. If the LEDs that light the sign aren’t bright enough, then the sign won’t be legible at night, and the sign loses its nocturnal value. The energy used to light the sign is wasted. Conversely, if the LEDs are lit too brightly, […]

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