McDonald’s Acquires Dynamic Yield in Move to Personalize Drive-thru Data

The company will deploy exterior and interior displays that update messages based on the time of day, weather conditions, varying customer traffic and trending menu items. The system also suggests and displays additional menu items based on a customer’s current selections. https://www.channele2e.com/software/big-data/mcdonalds-acquires-dynamic-yield/ Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as a […]

Continue reading

Tulsa Provides Grants for Route 66 Neon Signs

Recognizing the ambiance and historical value of neon signs located along the city’s 26-mile, Route 66 corridor, the City of Tulsa (OK) is partnering with the Route 66 Commission to provide up to $80,000 in matching funds to local businesses seeking to restore their original neon signs or to install new signs conforming to the […]

Continue reading

YESCO Bone-yard getting a new addition

Rebranding of the Hard Rock Hotel in Las Vegas under its new owner, Richard Branson (founder of Virgin Group) made the 27-year-old guitar sign expendable. But the sign will be reinstalled for display at Young Electric Sign Company’s “Bone-yard” in Las Vegas. https://news3lv.com/news/local/hard-rock-hotel-las-vegas-guitar-sign-finds-new-home-at-neon-museum Bill DundasBill Dundas, a 40-year veteran of the on-premise sign industry as […]

Continue reading

How Chicago Capitalized on Electronic Billboards

In 2013, the City of Chicago inked a 20-year deal for 34 electronic billboards (initially, but a total of 60 are anticipated) along the interstate. Chicago received an initial payment of $15 million, with subsequent annual payments of $10 million. In addition, the city was to initially receive 50% of the advertising revenue from the messages […]

Continue reading

State of Washington Now Allows Sign Electricians to Retrofit LEDs

On February 23, 2018, the Washington State Department of Labor & Industries adopted a change to its scope of work that allows “Signs (04) specialty electricians to retrofit existing exterior luminaires mounted on a pole or other structure with energy-efficient technology, such as LEDs. Currently, only those certified as journey level electricians (01), non-residential maintenance (07), […]

Continue reading

Wall Murals Enhance Two-Mile Transit Trip to Seattle

An article in the October 2017 issue of Signs of the Times magazine documents how a two-mile stretch of buildings, that parallel public-transit tracks leading into Seattle, have been decorated with murals through the efforts of more than 50 international artists. You can read the article online at https://www.signsofthetimes.com/article/sodo-track-re-beautifying-seattle-transit-corridor Wade SwormstedtWade is the former Executive […]

Continue reading

National Academy of Science Publishes Airport Wayfinding Book

The National Academies Press, which is the publishing arm of the National Academies of Science, has published a book entitled “Enhancing Airport Wayfinding for Aging Travelers and Persons with Disabilities” as an Airport Cooperative Research Program. Officially, it’s called CRP Research Report 177. You can download a free PDF at https://www.nap.edu/catalog/24930/enhancing-airport-wayfinding-for-aging-travelers-and-persons-with-disabilities. The eight-chapter book spans […]

Continue reading

National Academies’ Nighttime Overhead Signage Luminance Levels

The National Academies Press issued an 80-page report, in May 2017, entitled “Guidelines for Nighttime Overhead Sign Visibility.” It includes a chart headlined “Luminance Levels for Overhead Signs.” It lists five different visual complexity levels, ranging from a dark rural area to a commercial downtown district. It then suggests minimum luminance levels in terms of candelas per square foot and […]

Continue reading