Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]
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Signage Sourcebook (2003)
US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]
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Signage Quarterly – Vol 2 – No 2 – 1979 – Carwash Signage Program
An Introduction to Signage, Designing a Sign, Types of Signs, Carwash Signage Programs examimed. Download Signage Quarterly – Vol 2 – No 2 – 1979 – Carwash Signage Program.
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Signage Quarterly – Vol 2 – No 1 – March 1979
Technical Criteria for Signage. A Rationale for the Height of Freestanding Signs for Vehicular Traffic; Vision Factors and Directional Traffic Signals; A Sample Corporate Identification Program. Signage Quarterly is a series of manuscripts specifically tailored for the on-premise or business sign community. Each issue is designed to offer insight into specific problems in the sign community. Download Signage […]
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Signage Quarterly – Vol 1 – No 3 – 1978 Glossary
This glossary of terms is the creates a standard for consistency in signage terminology. It not only defines technical terms which are used to refer to sign materials and manufacturing, but also explains legal terminology which is relevant to signage, as well as words used when discussing the advertising functions of signs. It is hoped that these definitions will […]
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Signs and Your Business (1977)
SBA aid discusses signs, what they can do for your business, and how they can be used to advantage. Download Signs and your business
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Visual Communication Through Signage Volume 2: Sign Evaluation (1975)
Chapters include: the importance of signage to automobile-oriented businesses: the case of motels; site location variables; signage appraisal and the costs of various forms of signage. Download Visual Communication through Signage – Vol 2.
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Visual Communication Through Signage Volume 1: Perception of the Message (1974)
Chapters include legibility of the sign message, visual information processing and the driver and highway safety. Download Visual Communication through Signage – Vol 1
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Signs, Legal Rights and Aesthetic Considerations (1972)
There are three general ways in which cultural constraints are enforced: through the use of police powers, eminent domain and taxation. Download Signs. Legal Rights and Aesthetic Considerations
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The Sign User’s Guide – A Marketing Guide (1988)
Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]
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