Signs and Business Development

The vast majority of the following information comes from what was formerly posted on the Small Business Administration website, beginning in 2000 in the “Starting Your Own Business” section. You can read how it occurred at http://signreference.org/2000/09/15/isa-signage-foundation-signs-web-agreement-with-sba/Unfortunately, some egos in sign-industry leadership irked the SBA, and it was taken down. Ideally, sometime in the near future, […]

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How will my business sign be regulated?

Signage is regulated through the following two categories: Building and electrical codes The construction, installation, and operation of any permanent business sign will need to conform to all applicable building and electrical codes. Because compliance with these codes requires specialized technical expertise, a business owner should specify that conformity to these codes is the responsibility […]

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Lighting and Illumination

The primary purpose of signage is to communicate to your targeted audience in a legible, readable and conspicuous manner while remaining pleasing to the eye. To accomplish this task during all hours, your signs must be illuminated. For the follow reasons, give careful thought to your choice of signage lighting and source of illumination: A […]

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Placement Matters

Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business profitability. Background: The Belmont Auto Spa in southern California (a car wash business) is ideally located on a busy, […]

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Understanding the Value of Signage

There is an old axiom that the three keys to successfully selecting real estate are “location, location and location”. The three keys that guide the successful selection and development of commercial properties are Visibility, Accessibility and Parking. An effective, on-premise sign is a critical component of visibility, and the sign should receive the same careful […]

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How business profitability is enhanced by effective quality signage.

Frenchy’s Bistro Background: Frenchy’s Bistro is a small restaurant in southern California specializing in authentic French cuisine. Frenchy’s fronts a busy local business street, with only a sidewalk between the building facade and street curb. The location had a small, tri-colored canopy, barely projecting from the building. Only the front of the canopy contained the […]

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Fifth Amendment Application to Sign Control

The Fifth Amendment applies to the states through the Fourteenth Amendment. It contains two guarantees: The “due process” clause, as in the Fourteenth Amendment, protects citizens from government action that arbitrarily deprives them of a fundamental right without due process of law, and it applies to both the act itself and the procedures incidental to […]

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The Economic Value of On-Premise Signs (1983)

Topics include: The Public Attitude Towards On-Premise Signs: Mobile Shopping, Comparison Shopping, Measuring Public Approval, Vital Role of Signs. Types of Information the Public Would Like To See On Signs: The Independent’s Problem, Brand Consciousness, Information Desired, Banks, Motels, Service Stations. Business Owners’ Attitudes Toward Their Signs: Importance to Customers, Effect of Removal or Alteration, […]

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Signage Sourcebook (2003)

US Small Business Administration’s Guide for Sign Use. Signage Source Book Cover (PDF – 2MB) Forward, Acknowledgement & Contents (PDF – 0.2MB) The Science of Signs Introduction: The Science of Signs (PDF – 12MB) Signs and Traffic Safety (PDF – 22.MB) The FHWA Approach (PDF – 18MB) Conspicuity and Readability Issues (PDF – 9MB) Legibility […]

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