(Ed. note: The following excerpts are taken verbatim from the Wisconsin Bar Association website. https://www.wisbar.org/NewsPublications/Pages/General-Article.aspx?ArticleID=26432 ) “The Wisconsin Supreme Court has ruled (4-3) that the City of Madison’s construction of a pedestrian bridge over a major highway, blocking visibility of an existing billboard, was not a taking of property requiring just compensation.” “Adams Outdoor Advertising Limited […]
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AACSRE Journal Provides Study of Signage Needs of Independent Businesses
In the most recent edition of The Interdisciplinary Journal of Signage and Wayfinding, one article is entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” Written by Lisa Fontaine, Associate Professor, Department of Graphic Design, and Susan L. Bradbury, Professor, Department of Community & Regional Planning, both at Iowa State University, the […]
Continue readingValue of Signs Article Published in Public Policy Journal
An article entitled “Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes” has been published in the American Marketing Association’s Journal of Public Policy & Marketing. Co-authored by Villanova professor Charles R. Taylor, Matthew E. Sarkees (Villanova) and Hae-Kyong Bang (West Virginia), the study includes the results of a […]
Continue reading2017 Nielsen Study Examines Billboard Effectiveness
The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards are a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]
Continue readingBranding for Independent Downtown Businesses
The December 2017 issue of the Academic Advisory Council for Signage Research and Education’s (AACSRE) Interdisciplinary Journal of Signage and Wayfinding includes an article entitled “Providing brand guidance for independent businesses: A supplement to District Signage Standards.” The article was written by two Iowa State professors, Lisa Fontaine (Department of Graphic Design) and Susan L. […]
Continue readingHow will my business sign be regulated?
The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Signage is regulated through the following two categories: Building and electrical codes The construction, installation, and operation of any permanent business sign will need to conform to all applicable building and electrical codes. Because compliance with […]
Continue readingLighting and Illumination
The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. The primary purpose of signage is to communicate to your targeted audience in a legible, readable and conspicuous manner while remaining pleasing to the eye. To accomplish this task during all hours, your signs must be […]
Continue readingPlacement Matters
The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. Even an attractive, expensive sign will not build business if it can’t be detected and read in sufficient time to safely exit traffic and make a stop. It must be the right sign to enhance business […]
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