On August 18, 1995, a Best Buy store was set to open in San Antonio. By contract, the store was to receive two double-faced pylon signs that faced I-470 by June 1. One 297-sq.-ft. sign did become fully operational the day before the grand opening. The second, 207-sq.-ft. sign, however, didn’t become operational until September […]
Continue readingCategory Archives: Signs’ Advertising Value
Do Signs Economically Benefit Nonprofits?
A good wall sign appreciably helps Goodwill Industries By Richard Bass Signs have value. This has been demonstrated by such publications as “The Signage Sourcebook” http://signreference.org/the-signage-sourcebook/ and Signs of the Times magazine http://www.nxtbook.com/nxtbooks/STMG/sott, and through educational opportunities like the International Sign Assn.’s annual Signage Symposium. On-premise, or place-based, signs add value to a business and its […]
Continue readingStreet Graphics
The following article was written in 2005. In 1971, the American Planning Assn. (APA) began distributing a book by Daniel Mandelker and William Ewald entitled Street Graphics and the Law. That book recommended the uncompensated taking of signs and control of a sign’s design, message and aesthetics. While the sign industry was making great strides […]
Continue readingHow New Signs Saved a Car Dealer $400,000 in Ad Costs
One small business used signcentric advertising to brand itself The following article originally appeared in the October 2000 issue of Signs of the Times magazine. By R. James Claus, PhD, Thomas A. Claus and Susan Claus After having learned the auto-sales business as an employee, Melvin Tuchez purchased a San Fernando, CA, auto-sales lot and […]
Continue readingHow An Appraisal Could have Defeated Amortization in Mississippi
Mississippi circuit court upholds amortization of signage, but could this tragedy have been prevented? The following article originally appeared in the June 1999 issue of Signs of the Times magazine. By Dr. R. James Claus Thomas A. Claus contributed to this article. He is completing studies at Portland (OR) State University and will begin attending […]
Continue readingSign-Valuation Arguments Thwart Amortization Against Michael’s
Richfield, MN, realized what it might have to pay in just compensation and let Michael’s keep its on-premise billboard The following article originally appeared in the December 1998 issue of Signs of the Times magazine. By John Yarger, Esq. A Michaels crafts store in Richfield, MN, was recently the target of an amortization scheme. On […]
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