(Ed. note: The following excerpts are taken verbatim from the Wisconsin Bar Association website. https://www.wisbar.org/NewsPublications/Pages/General-Article.aspx?ArticleID=26432 ) “The Wisconsin Supreme Court has ruled (4-3) that the City of Madison’s construction of a pedestrian bridge over a major highway, blocking visibility of an existing billboard, was not a taking of property requiring just compensation.” “Adams Outdoor Advertising Limited […]
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2017 Nielsen Study Examines Billboard Effectiveness
The results of the 2017 Nielsen Poster Advertising Study, conducted by Nielsen On Location, showed that more than 60%, of more than 4000 people surveyed, believe billboards are a “good way to learn about new businesses,” as wells as sales and events. The study which encompassed 36 campaigns, 31 brands and 10 markets, in 14 […]
Continue readingOverall Sign-Code Trends in 2015 at the State Level
The International Sign Association’s Kenny Peskin wrote an article for Signs of the Times’ magazine’s April 2015 issue in which he outlined some general sign-code trends in various states. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/isas-kenny-peskin-discusses-sign-code-trends Wade SwormstedtWade is the former Executive Director of the Foundation for […]
Continue readingA History of the Highway Beautification Act
The International Sign Association’s Kenny Peskin wrote on article for Signs of the Times magazine in 2015 that documented the history of the landmark Highway Beautification Act on its 50th anniversary. You can access the entire article in Signs of the Times’ digital edition at https://www.signsofthetimes.com/content/the-highway-beautification-act-50-years-later Wade SwormstedtWade is the former Executive Director of the […]
Continue readingFirst Amendment Application to Sign Control
The Fourteenth Amendment makes the First Amendment’s freedom-of-speech provision applicable to states and their political subdivisions. While many sign codes begin as content neutral “time, place, and manner” regulations (or “police power” exercises), further analysis often reveals the ordinance violates First Amendment “free speech” guarantees. Even in cases where the subject ordinance is not per se […]
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