The following article originally appeared in the June 1998 issue of Signs of the Times magazine. By Bill Dundas World War II precipitated a technological boom that created new American industries overnight. Two developments in the years immediately following the war gave rise to an entirely new type of sign. The genesis of the plastics […]
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Reed v. Gilbert Session at APA Convention Attracts 500 People
The following article was written by FASI Board Member Alan Weinstein, who participated in the American Planning Association session. The American Planning Association (APA) recently announced attendance figures for sessions at its annual National Conference held this past April [2016] in Phoenix, Arizona. The session that focused on the Supreme Court’s June 2015 ruling on […]
Continue readingDynamic Digital Signage Market Estimated at 68.3 Million Units by 2019
Berg Insight states that, at the end of 2014, approximately 25.4 million connected digital screens were in use worldwide. The research strategy group forecasts this number will grow at a compounded annual growth rate (CAGR) of 20.2% to produce 63.8 million units, an approximately 150% increase, by 2019. The 50-page study includes five-year forecasts. To read more […]
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Study Documents the Importance of On-Premise Signs To Shoppers
Better Homes & Gardens magazine conducts annual surveys with its subscribers as part of The American Grocery Shopper Study™. Over a three-year period (2011-2013), University of Cincinnati professor Dr. James Kellaris added questions about the importance of on-premise signage. Here are the three-year summaries (presented chronologically) of “yes,” “no” and “don’t know” responses to specific statements: “One of […]
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How New Signs Saved a Car Dealer $400,000 in Ad Costs
One small business used signcentric advertising to brand itself The following article originally appeared in the October 2000 issue of Signs of the Times magazine. By R. James Claus, PhD, Thomas A. Claus and Susan Claus After having learned the auto-sales business as an employee, Melvin Tuchez purchased a San Fernando, CA, auto-sales lot and […]
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An Overview of Channel Letters
Improvements in safety and manufacturing accompany a bull market for channel letters The following article originally appeared in the October 1998 issue of Signs of the Times magazine. By Bill Dundas Sign-company promotions commonly designate “neon signs” and “plastic signs” as separate categories. The advent of enclosed channel letters, however, eliminated this distinction. During the […]
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