Various model sign codes and related guidance documents have been published, and many can be viewed in their entirety including the following: From The Sign Research Foundation http://www.signresearch.org/research-sign-codes/ From the USSC Foundation https://usscfoundation.org/wp-content/uploads/2018/03/USSC-Model-On-Premise-Sign-Code-2018.pdf From the Sign Research Foundation https://www.signresearch.org/wp-content/uploads/A-Framework-for-On-Premise-Sign-Regulation.pdf Wade SwormstedtWade is the former Executive Director of the Foundation for the Advancement of the Sign […]
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Gemini Grants $100,000 Scholarships to Incoming Univ. of Minnesota and Michigan Students
Gemini Inc. (Cannon Falls, MN) has awarded two $100,000 Ross Wagner Engineering Scholarships. The four-year scholarships will go to Matt Moskal, a senior at Cannon Falls High School, who will attend the Univ. of Minnesota in the fall of 2016. Bjorn Pearson, also a Cannon Falls senior, will attend the Univ. of Michigan. For the […]
Continue readingDuke University Economic Professor Applies “Game Theory” to Signage
David McAdams, an economics professor at Duke University, has authored a paper entitled “The Economics of On-Premise Signs” in conjunction with the United States Sign Council. In it, he contrasts the philosophies and ramifications of sign codes in Henrietta and Brighton, New York — two communities with similar demographics, both of which are near Rochester, […]
Continue readingHow Big Do the Letters on Signs, Parallel to the Road, Need to Be?
As noted elsewhere on this website, “visual acuity” and “conspicuity” and “cone of vision” are very important for signs, because motorists must be able to detect signs, read them and then react to them in a few seconds. So how much does the visibility change when a sign directly faces the driver (perpendicular to the […]
Continue readingWhat Does “Conspicuity” Mean for Signage?
Conspicuity for signage is determined by the contrast between the sign and its background. A sign must be conspicuous first, because, without it, the sign’s legibility and readability are moot points. While the appropriate size for signs is addressed on this website under the heading “How big should a sign’s letters be?”, conspicuity includes factors […]
Continue readingHow Big Should a Sign’s Letters Be?
Signs need to be legible and readable, for both pedestrians and motorists. But the safety consideration becomes paramount for the latter. Consequently, the Federal Highway Administration (FHWA) sets minimum standards for the letters that appear on the interstate signs that say “Cincinnati” and “Second St.” and “Next Exit.” These standards are outlined in the FHWA-produced […]
Continue readingThe New Academic Advisory Council for Signage Research and Education
Academic Advisory Council for Signage Research and Education (AACSRE) launches website.
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