An article in the October 2017 issue of Signs of the Times magazine documents how a two-mile stretch of buildings, that parallel public-transit tracks leading into Seattle, have been decorated with murals through the efforts of more than 50 international artists. You can read the article online at https://www.signsofthetimes.com/article/sodo-track-re-beautifying-seattle-transit-corridor Wade SwormstedtWade is the former Executive […]
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Planner Suggests Provisions for Preserving Historic Signs
The following article appeared in the April 1989 issue of Signs of the Times magazine. The original article was published in the November 1988 issue of PAS Memo , which was a monthly publication produced by the American Planning Association. It is now published six times a year online. By Peter H. Phillips, AICP In […]
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Sign Glossary
The following article originally appeared on the Small Business Administration website in February 2001, but it was subsequently removed. ADVERTISING MEDIA: The means by which an advertising message is carried to potential customers, including the Internet, magazine, newspaper, radio, signage and television. AESTHETICS: A term dealing with form, design and/or quality of construction of a […]
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Signage Quarterly – Vol 1 – No 3 – 1978 Glossary
This glossary of terms is the creates a standard for consistency in signage terminology. It not only defines technical terms which are used to refer to sign materials and manufacturing, but also explains legal terminology which is relevant to signage, as well as words used when discussing the advertising functions of signs. It is hoped that these definitions will […]
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The Sign User’s Guide – A Marketing Guide (1988)
Sections include: Functions of Signs, The Importance of Signs, Sign Design, Selecting the Appropriate Type of Sign, Designing a Sign, How Much Should a Sign Cost?, Choosing the Copy for a Sign, The Importance of Sign Size to Advertising Effectiveness, Why Businesses Need Signage, The Importance of Marketing, Types of Advertising Media, Standard Measures of […]
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New Book Documents 23 Wall Mural Projects
A new book, simply called “The Walldogs Book,” documents 25 events over a 23-year period, in which signpainters have created more than 500 wall murals on brick walls to help commemorate communities’ histories. These artisans, who call themselves the Walldogs, have held annual events every year since 1999. The documentation is complete through 2016. Most […]
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Do Wall Murals Benefit Small Towns?
The Walldog Festival movement began more than two decades ago when more than 100 signpainters descended upon Allerton, IA, on July 30- August 1, 1993. In addition to restoring an eight-year-old painted wall mural, they created seven other hand-painted murals. Currently, the vast majority of non-electric signs are created with computer-cut vinyl or digitally printed […]
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Can a Sign’s Location Make it Worth $1.8 Million?
In Cincinnati, OH, a building was ideally situated on Pete Rose Way, proximate to the confluence of I-71 and I-75. In 1997, the building housed Caddy’s, a 50s style entertainment complex. The Cincinnati Bengals NFL football team was about to build its $400 million Paul Brown Stadium, and the land and building were being taken by […]
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