This website was specifically created to provide information about signs’ function and place in society, including relevant legislative information. The intended audience is those interested in signs, but who may not be part of the sign industry (e.g. signage end users and those charged with developing sign regulations and codes). The site incorporates some original material, but in general it’s purpose is to provide a clearinghouse of information from myriad sources, including research-oriented organizations such as the Academic Advisory Council for Signage Research and Education (AACSRE) and the Sign Research Foundation (SRF). In addition, this site provides access to numerous books which no longer are readily available, a related Small Business Administration website no longer in existence, plus numerous articles from Signs of the Times magazine (which has chronicled the sign industry since 1906) which were published before digital editions existed, and thus would otherwise be available only via back issues of the magazine.
The website documents the value of on-premise signs, how sign valuations may be calculated, the current legislative environment based on legal precedent, and basic research regarding font legibility and minimum letter sizes necessary for drivers to be able to read and react at various highway speeds. The bulk of this research was produced by academia. Feedback is greatly appreciated as well as suggestions for additional material.